Today, I was blessed to attend Ideas Positive: The Unilab Youth Camp for Change. Not only did I learn positive ideas, I also gained positive energy and outlook in life (and most importantly, a positively satisfied stomach–Oh you know what I’m saying *grin*)
I would say that I had a thousand realizations but what was deeply instilled in me is the thought shared by Mr Ed Morato, President of ABS-CBN’s Bayan Foundation. He said,
“Always start with the end result to be sure that you are clear about the goal. Then work backwards to get there.”
And in the words of Mr Bert Manlapit, Director for Corporate Affairs of Unilab,
“As what Stephen Covey mentioned in his book ‘The Seven Habits of Highly Effective People’, begin with an end in mind. Make sure you know and follow a north star.”
Beginning with an end in mind. Working backwards to get there.
I’m afraid I fail in this aspect not only in the communication plans I design but in life as a whole. Yes, I set goals and define what I want to accomplish. But at the end of the day, I find myself lost in all the things I have done. I know my strategy is followed and all the tactics are completed but I am not where I want to and expect to be. I’m far off my goal and target. I know you, along your life, have encountered the same thing. Well, rejoice. We have a couple of good lessons to learn.
Why do we get lost?
In driving our lives and designing communication plans, I think the possibilities of getting lost may be attributed to the following:
1. Broad goal, unspecific target
As humans, it seems tied in our beings that we want to accomplish so many things at a time. We are crazy over hitting a dozen birds with a single stone. However, in most cases, this may not be possible. When our eyes are set on several targets, we lose focus. When we have a broad goal, we spread ourselves too thinly to cover almost everything. The answer is to know what we really want. Name a target and specify a goal. We will find ourselves concentrating our time and energy on that single destination.
2. Lack of focus
Sometimes, the problem lies not in identifying a goal but rather, in keeping your eyes on it. There are times when we know exactly where we want to be but we take the wrong path. There could be several reasons for this. We may be overwhelmed with the journey itself, our strategies and tactics. Or we may be too paranoid with the threats along the way; we doubt the possibility of achieving the goals we set. Either case, we are bound to fail. When we come to the assessment phase, we are tired but we realize we have not really done what we ought to have done.
Friends, in whatever communication plan we design or life path we take, let us not lose sight of the finish line. Know our destination and focus on it. Begin with that end and hold on to it. As Stephen Covey reminds us, “To begin with the end in mind means to start with a clear understanding of your destination.”